LiVES was founded by my mother, Cecilia Llosa, in 1990… but the exiting story is, how did my mother, a young lady who´s aspirations when she finished school in the 60s were to marry and have a nice family, end up founding one of the most successful textile companies in Peru?
The story starts in the late 60´s, when my mother and my father got married and moved to the north of the country to a ranch, owned by my grand parents. The ranch was called LIVES, yes… as our company. My father was an agricultural engineer and my mother was the housewife of the Ranch, things were going fine until the early 70s, when the socialist military government expropriated the ranch and gave the land to the workers. As a consequence, my parents had to go back to Lima. After some years, the Ranch was not producing anymore due to the lack of technical knowledge and the workers went to Lima looking for jobs, my mother hired one lady as our nanny (Elvia, who still works with us!) and another lady to help her in the house. After this, a third and fourth lady arrived so she hired them and taught them how to sew. At that time my mother belonged to the Peruvian Badminton Team so she began sewing badminton clothing and selling it at the club where she trained. After her success in selling the badminton clothing she continued in the textile business, and in 1990 she finally founded her company with us, her daughters, and decided to put the name of Lives in honor to those ladies that helped her at the beginning. The amazing thing is that we are lucky to have the second generation of people from Lives the Ranch, working with us!