Our Story

Lives was founded by our mother, Cecilia Llosa, in 1990… but the exciting story is, how did our mother, a young lady who´s aspirations when she finished school in the 60s were to marry and have a nice family, end up founding one of the most successful textile companies in Peru?

The story starts in the late 60´s, when our mother and our father got married and moved to the north of the country to a ranch, owned by our grandparents. The ranch was called Lives, yes… as our company. Our father was an agricultural engineer and our mother was the housewife of the Ranch, things were going fine until the early 70s, when the socialist military government expropriated the ranch and gave the land to the workers. As a consequence, our parents had to go back to Lima. After some years, the Ranch was not producing anymore due to the lack of technical knowledge and the workers went to Lima looking for jobs, our mother hired one lady as our nanny (Elvia, who still works with us!) and another lady to help her in the house. After this, a third and fourth lady arrived so she hired them and taught them how to sew. At that time our mother was part of to the Peruvian Badminton Team so she began sewing badminton clothing and selling it at the club where she trained. After her success in selling the badminton clothing she continued in the textile business, and in 1990 she finally founded her company with us, her daughters, and decided to put the name of Lives in honor to those ladies that helped her at the beginning. The amazing thing is that we are lucky to have the second generation of people from Lives the Ranch, working with us!